The voice behind Eat Solent has told Sodexo's Looking Ahead magazine all about how he engages with students via Twitter and Facebook to make the pilot site for social media at Solent University a success.
Over the past 2 years, Marc has become adept at turning his passion for social media into an invaluable work tool - day-to-day engagement with Sodexo's student customers at SSU.
Back in August 2011 SSU was a pilot site for social media, largely because the client wanted to extend its online presence with the catering department.
"It was a natural progression." Marc explained, "We were the only site doing it initially; there were no corporate guidelines as such so there was a massive amount of trust placed in us that we would hit the right tone."
What is indisputable is social media is essential if companies want to converse with young customers through their preferred medium.
"We have an average of 164 online interactions a week and it means our relationship with the customers is a lot more personal. They like the honesty and transparency we show."
No comments
Post a Comment